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Salt & Scale

Ecommerce engineering · Adobe Commerce

Adobe Commerce development.

Module work, PWA storefronts, performance engineering, and B2B configuration. For brands that need the depth Adobe Commerce was built for, without the agency overhead.

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In short

Salt & Scale provides Adobe Commerce (formerly Magento) engineering for brands that require the platform's depth: complex catalog structures, B2B buyer flows, multi-site and multi-currency deployments, and custom module development. Work spans Adobe Commerce Cloud and self-hosted setups, PWA Studio builds using React and GraphQL, Laravel and PHP API development, and performance engineering against Core Web Vitals targets. Prior production work at this tier includes the Sanrio brand commerce platform built at Corra, a Shopify Plus and Magento hybrid with Laravel APIs, React/GraphQL PWA features, and infrastructure planning, with current Adobe Commerce engineering depth from Adobe's own Customer Success team. Every engagement is handled directly by one senior engineer with no agency overhead between you and the person writing the code.

Scope of work

What's included.

  • 01

    Module and extension development

    Custom PHP modules for catalog, checkout, payment, shipping, and admin functionality. Built to Adobe Commerce coding standards with test coverage.

  • 02

    PWA and headless storefronts

    React/GraphQL PWA Studio implementations and custom headless front-ends against Adobe Commerce's GraphQL API. Performance-first architecture.

  • 03

    API development and integrations

    Laravel and PHP REST/GraphQL API layers, ERP and CRM integration, and custom middleware connecting Adobe Commerce to external systems.

  • 04

    Performance engineering

    Full-page cache optimization, database query analysis, CDN and image pipeline configuration, and Core Web Vitals remediation on default and headless storefronts.

  • 05

    Platform migrations

    Inbound and outbound migrations with data integrity verification for catalog, customers, orders, and CMS content. SEO redirect maps included.

  • 06

    B2B and multi-site configuration

    Adobe Commerce B2B module configuration, company accounts, negotiated catalogs, and multi-website/multi-store setups with shared or isolated catalogs.

The process

Audit. Build. Cutover.

01 Discovery

Audit before code.

We review your current Adobe Commerce version, customizations, integrations, and performance baseline. Deliverable: written scope and technical risk register.

02 Build

Staged deployment.

All work staged against a mirror of production. Code reviews, automated tests, and manual QA before any merge to production. No surprise releases.

03 Launch

Cutover and monitoring.

Coordinated cutover, 48-hour post-launch monitoring window, and documentation of all customizations for your internal team or future vendors.

What we aim for

Outcomes we target.

01

Core Web Vitals passing

Adobe Commerce is notoriously heavy. We target LCP under 2.5s, INP under 200ms, CLS under 0.1, measured in field data, not just Lighthouse lab runs.

02

Checkout and catalog conversion

Checkout friction, faceted search usability, and page speed all have measurable conversion relationships. We design for the conversion path, not the feature list.

03

Integration reliability

ERP syncs, inventory feeds, and order pipelines with retry logic, alerting, and idempotent operations. Systems that fail loudly rather than silently.

Outcomes vary by project scope, existing platform health, and traffic volume. Metrics referenced elsewhere on this site are from individual engagements and are not guarantees of future results.

Prior commerce engineering

Enterprise production experience.

The work below is prior employment and contracting, not Salt & Scale case studies, but the experience that informs every Adobe Commerce engagement today.

  • Sanrio (via Corra)

    Adobe Commerce / Shopify Plus hybrid with Laravel API layer, React/GraphQL PWA features, and infrastructure planning across multiple regional brands.

  • PAX Labs

    Contracted on the headless Shopify storefront with Hydrogen, TypeScript, Builder.io, and Tailwind, plus a custom PHP/MySQL OMS on the backend.

  • Hive Brands

    Lead Software Engineer building Vue.js and React.js front-end features and Node.js microservices on AWS that extended Shopify APIs.

  • Adobe Commerce

    Sr. Customer Success Engineer (current). Day-to-day Adobe Commerce engineering depth, applied directly to client work.

Common questions

Things people ask first.

If your question isn't here, send a note. Most replies come back the same business day.

  • What's the difference between Adobe Commerce and Magento Open Source?
    Adobe Commerce (formerly Magento 2 Commerce) is the paid, cloud-hosted or self-hosted enterprise edition. It adds B2B features, page builder, customer segmentation, staging and preview, and Adobe-managed cloud infrastructure. Magento Open Source is the free community edition: powerful, but without those enterprise modules. We work on both, and can advise on whether the Commerce license cost is justified for your catalog and team size.
  • Do you build PWA storefronts for Adobe Commerce?
    Yes. Adobe Commerce supports headless via its GraphQL API. We've built PWA Studio (React/GraphQL) storefronts and can also build decoupled front-ends with Next.js or other frameworks. Headless Adobe Commerce is more complex than Shopify headless (the API surface is larger and the tooling is less mature), so the tradeoffs deserve a direct conversation before committing.
  • Can you migrate us from Magento to another platform?
    Yes. We handle platform assessment, data migration planning (catalog, customers, orders, SEO redirects), and the actual migration. The most common paths we support are Magento to Shopify Plus and Magento to Adobe Commerce Cloud. Migration projects start with a discovery engagement that results in a migration blueprint before any code is touched.
  • How do you handle Adobe Commerce performance problems?
    We start with a structured audit: database query analysis, full-page cache configuration, Varnish/CDN setup, image optimization, and JavaScript bundle analysis. Adobe Commerce has well-known performance failure modes (N+1 queries, uncached API calls, large payload categories). We've seen them before and have systematic playbooks for each.

Ready to talk Adobe Commerce?

Tell us about your platform version, current challenges, and what you need to accomplish. We'll respond within one business day.

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